Dear Angelettes,

It's an honor to have you with me at the beginning of this new journey. For the past decade, I'd been known as the creator of Lime Crime Cosmetics - the 'makeup line for unicorns'. Armed with vibrant lipsticks and eyeshadows, together we've built a community where everyone is encouraged to be themselves and express their individuality unapologetically!

Last fall, I felt the wave of inspiration strike once again. Fueled by my unwavering passion for color & design (as well as a rebellious habit for doing the opposite of what's "in"), I came up with the idea of POPPY ANGELOFF: jewelry for Victorian girls living in the modern world. The idea sparked when my sister & I were admiring vintage jewelry passed on to us from our grandmother. What happened to the vibrant colors and craftsmanship of that time?, I thought. Little did I know, it was my beginning of a journey into the world of gemstones and ways to wear them.

Since then, I'd spent countless hours learning about jewelry, its history, meaning and symbolism. Attending antique jewelry shows lead me to conclude that my favorite jewelry period is 1837-1901 (Victorian): sweet, feminine, and loaded with color! Truth is, Victorian era has always been a massive influence on my personal style. It didn't take long for my books to fill up with sketches of my own designs - particularly rings, which I consider the most important & symbolic of all jewelry.

I like to think of Poppy Angeloff as the next step in my evolution as an artist, entrepreneur, and a human. After having my daughter in fall 2018, I began thinking about the world I'm going to leave behind for Lorelei. I've always marveled at the level of thought, detail & craftsmanship that went into the pieces in my antique ring collection; things back then were built to last, worn for a lifetime, and passed on proudly from generation to generation. I think it's a beautiful notion - too bad that in today's fast fashion-dominated culture, this tradition is all but gone. Jewelry is mass-produced with the intention of being worn for a flash, then discarded before it loses its luster, discolors or breaks, never making it past the original owner.

I believe there is a better way, for us and the planet. Poppy Angeloff's mission is to produce the no-corners-cut, heirloom-quality jewelry we can all wear, enjoy & pass down as part of our legacy.

 

Doe Deere
Founder & Designer

Follow me on Instagram @DoeDeere

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